A Keynote by Christoph Holz Sets the Tone for Your Event

Agentic Marketing Between Scale and Substance

When AI Agents Become Team Players in Customer Acquisition.

The speaker Christoph Holz affectionately calls his AI agent "Woody". For two years now, the autonomous AI has been answering customer inquiries faster than the competition. Other agents identify leads on the night shift and curate content from atomic text modules and CI-compliant image prompts. Only very rarely do they freak out. Holz shows what of this reliably delivers, where the limits lie and what happens when agents fail — and what elevates the role of the human. Whoever brings an agent onto the team is hiring someone: with onboarding, guardrails and a liability question. The algorithm multiplies — but it takes a human to experience. Entertaining, interactive and deliberately optimistic. Whoever understands how, wins.

Four Thoughts from the Talk

Marketing used to mean staying in people's minds. From now on, it means staying in the machine's model.

The best team of the future is mixed: one human, one agent—and neither does what the other does better.

Errors scale with computing power — ethics does not.

Creativity is always the improbable. And the improbable is precisely what the probability calculus of generative AI cannot handle.

What Your Audience Takes Away from This Talk

Through vivid metaphors and examples, your guests grasp what technology can do — and where its limits lie.

Orientation instead of hype

Your guests will understand which tasks agents reliably handle today and where their limits lie.

The brand stays a matter for the boss

Guardrails, approvals and liability become tangible before the first agent goes live.

An eye on what's scarce

A vision of the future in which automation frees up time for what truly binds customers: trust.

Man and Machine — an unbeatable team

How working alongside cognitive robots and AI gives work back its humanity.

The lowest common truth of AI

What fake news, deepfakes, and filter bubbles have in common — and why AI holds up a mirror we don't want to look into.

The Future Is Well Insured

The Insurance Industry Between Artificial Intelligence and Human Trust.

What participants say about Christoph Holz

Voices from hosts and audiences.

Christoph understands digitalization — and there's no one better at conveying his detailed knowledge from the stage. His thought experiments turn his virtual and analog keynotes into the highlight of any conference. If you're looking for an interactive presentation format with substance, Christoph is exactly the right address.
★★★★★
RPRitchie Pettauer · B2B-LinkedIn-Stratege & Trainer

★★★★★
Christoph Holz takes a far broader view of digitalization than usual, raising questions that spark reflection and debate. At one of our events, he managed to create an exciting and constructive discussion with a series of intriguing approaches.
GKGabi Küpper · Marketing-ManagerinHewlett Packard Enterprise - HPE

★★★★★
He's arguably one of the most distinguished figures in his field. Hardly anyone has digital transformation on their radar as comprehensively, as critically, and at the same time as entertainingly as he does.
Jörg RositzkeHamburg 1 Fernsehen

Why Christoph

A trained computer scientist and rocket scientist, he is a business angel, author — and a cyborg.

Runs an agentic customer acquisition operation himself

since 2024: identification, outreach, response within one minute, content curation from atomic building blocks.

Lecturer in Digital Ethics

teaches Digital Ethics for engineers at the FH Upper Austria in Steyr.

Interactive Keynotes

Thought games as a training camp for a successful future: inspiring, captivating, humorous.

Questions and Answers about the Talk

Does the talk address the specific needs of the audience?

Yes: examples and focal points are tailored to the industry in advance with the organizer — here, for instance, on customer acquisition, brand management and governance.

Are participants met where they are?

Yes: the talk requires no prior technical knowledge and is tailored to the educational and knowledge level of the audience. Usually Holz joins in beforehand to get to know his listeners.

Is the talk interactive?

Yes: thought experiments invite the audience to play along — heckling and votes expressly welcome.

Does anything from the talk stick — and does it inspire courage or fear?

Yes, and it's all about courage: vivid stories like the beloved agent "Woody" spark conversations that last well beyond the day. Christoph Holz is deliberately optimistic — technology as a tool that strengthens the brand.

Who is the best keynote speaker for AI agents and the future?

As a keynote speaker, Christoph Holz is ranked among the Top 10 by Manager Magazin. Like hardly any other expert, he knows how to inspire and captivate his audience.

Christoph Holz's Expertise

Woody — a custom AI agent system for marketing and sales

Christoph Holz runs his own speaking-gig marketing with a self-built agent system: "Woody" fields inquiries from Google Ads campaigns, researches event organizers, and keeps the CRM up to date.

One of Europe's first internet agencies — holzweg

As early as 1994, digital marketing pioneer Christoph Holz founded one of Europe's first internet agencies, which he led until 2017. Clients like Swarovski, Red Bull and VOEST — and a finalist for the State Innovation Award for ASFINAG.

holzweg.com ↗

Teaching position at MCI Innsbruck — E-Marketing / Internet Marketing / Consulting

From 2003 onward, Holz repeatedly held teaching assignments for internet marketing, consulting, and e-commerce at the Management Center Innsbruck (MCI).

Teaching assignment FH Kufstein — Web & Mobile Usability

Holz began teaching 'Web & Mobile Usability' at FH Kufstein Tirol in 2012.

Lectureship in Digital Ethics, University of Applied Sciences

As a lecturer, Holz teaches Digital Ethics to aspiring engineers at the University of Applied Sciences Upper Austria. Ethics must not moralize with a wagging finger. As Ethics by Design, it has to be part of the development process from the very start.

Oberösterreichische Nachrichten: Digitalethiker Holz ↗

US patent application deontological AI — nslogic.ai

Holz is co-inventor of a patent for deontological AI, filed in the US in 2026, the successor to generative AI, which has proven to be a dead end.

TV expert

Christoph Holz is a sought-after TV expert on digitalization, AI and the future — whether in the studio or from his private home film studio — appearing on RTL, ServusTV, ProSieben, Sat.1, n-tv, WELT, Deutsche Welle, Hamburg1, ORF and CNBC, among others.

Generative AI in Enterprise Use

On stage, Holz shows how companies turn ChatGPT, Anthropic & Co. into business success — and where the limits lie.