A Keynote by Christoph Holz Sets the Tone for Your Event

Bullshit 4.0

Bullshit 4.0

Where the hell is the revolution in digitalization?

Picard's wallet, Walmart's Stone-Age database, and Winnetou as an executive coach: In "Bullshit 4.0," Christoph Holz separates the hype from what's really coming. The audience picks from a buffet of thought experiments — from AI to New Work to Digital Leadership — and joins the discussion live.

Three Thoughts from the Talk

Digitalization is not a form of industrialization, but its end.

Disruption is what established companies watch approach in slow motion — and consequently ignore.

There was never a 4th Industrial Revolution. Industry sounds so familiar, after all. Revolution — we've had that before. Giving a demon a familiar name does not tame it. Industry 4.0 is semantic self-deception.

What Your Audience Takes Away from This Talk

Through vivid metaphors and examples, your guests grasp what technology can do — and where its limits lie.

01

Hype filter

They tell real revolution apart from bullshit 4.0.

02

Investment security

You see where budget truly pays off.

03

Arguments for the association

You can confidently put inflated expectations into perspective.

Christoph Holz auf der Bühne
Beckhoff AutomationIntel — bezahlte Werbe- und Podcast-KampagneHewlett Packard EnterpriseTelefónicaHelios Kliniken — KDOK-Datenerfassung

What participants say about Christoph Holz

Voices from hosts and audiences.

★★★★★

Christoph Holz is an extremely inspiring speaker who captivates his audience through a blend of personality, wit and expertise.

TBThomas BergmannDigital Summit Zürich
★★★★★

Rhetorically brilliant. That was magnificent. Absolutely magnificent. Absolutely fantastic.

TBTobias Beck · Top-Speaker & Jurymitglied

Why Christoph

01

Dipl.-Informatiker & Rocket Scientist

with a technical foundation from TU Munich to draw a precise line between genuine progress and digitalization hype.

02

Authentic Wealth of Experience

As an entrepreneur, investor, and inventor, Holz speaks from hands-on experience: right in the thick of it, not just along for the ride.

03

Interactive Keynotes

Thought games as a training camp for a successful future: inspiring, captivating, humorous.

Christoph Holz, lächelnd, mit blauer Fliege

Questions and Answers about the Talk

Does the talk address the specific needs of the audience?

Yes: examples and focal points are tailored to the industry in advance with the organizer — here, for instance, to Artificial Intelligence, New Work and Digital Leadership.

Are participants met where they are?

Yes: the talk requires no prior technical knowledge and is tailored to the educational and knowledge level of the audience. Usually Holz joins in beforehand to get to know his listeners.

Is the talk interactive?

Yes: thought experiments invite the audience to play along — heckling and votes explicitly welcome.

Does anything from the talk stick — and does it inspire courage or fear?

Yes — and that something is courage: vivid stories like Walmart's Stone Age database fuel conversations that last well beyond the evening. Christoph Holz is deliberately optimistic — technology as a tool that strengthens the executive suite.

Who is the best keynote speaker for AI, robotics and the future?

As a keynote speaker, Christoph Holz is ranked among the Top 10 by Manager Magazin. Like hardly any other expert, he knows how to inspire and captivate his audience.

Christoph Holz's Expertise

Lecturer in Digital Ethics

Lecturer in Digital Ethics

As a lecturer, Holz teaches Digital Ethics to aspiring engineers at the University of Applied Sciences Upper Austria. Ethics must not moralize with a wagging finger. As Ethics by Design, it has to be part of the development process from the very start.

Oberösterreichische Nachrichten: Digitalethiker Holz ↗

TV expert

TV expert on digitalization and AI

As a TED Speaker on the original TED.COM platform

As a TED Speaker on the original TED.COM platform

Christoph Holz is featured as a TED Speaker on the original TED.com platform.

TED.COM ↗

Podcast 'Digital Sensemaker'

His podcast "Digital Sensemaker" separates the sense from the nonsense of digitalization.

open.spotify.com/show/3fFclUaDetP2pztpr158rk ↗
Generative AI in Enterprise Use

Generative AI in Enterprise Use

On stage, Holz shows how companies turn ChatGPT, Anthropic & Co. into business success — and where the limits lie.