
Where the hell is the revolution in digitalization?
Picard's wallet, Walmart's Stone-Age database, and Winnetou as an executive coach: In "Bullshit 4.0," Christoph Holz separates the hype from what's really coming. The audience picks from a buffet of thought experiments — from AI to New Work to Digital Leadership — and joins the discussion live.
Digitalization is not a form of industrialization, but its end.
Disruption is what established companies watch approach in slow motion — and consequently ignore.
There was never a 4th Industrial Revolution. Industry sounds so familiar, after all. Revolution — we've had that before. Giving a demon a familiar name does not tame it. Industry 4.0 is semantic self-deception.
Through vivid metaphors and examples, your guests grasp what technology can do — and where its limits lie.
They tell real revolution apart from bullshit 4.0.
You see where budget truly pays off.
You can confidently put inflated expectations into perspective.

Voices from hosts and audiences.
I kept thinking about Christoph Holz's exciting thought experiments long afterwards. The talk truly inspired me. I was greatly amused by the humorous anecdotes. Keep it up! I'm already looking forward to seeing you again!
★★★★★MWMartina W.
★★★★★Christoph Holz is an extremely inspiring speaker who captivates his audience through a blend of personality, wit and expertise.
TBThomas BergmannDigital Summit Zürich
★★★★★Rhetorically brilliant. That was magnificent. Absolutely magnificent. Absolutely fantastic.
TBTobias Beck · Top-Speaker & Jurymitglied
with a technical foundation from TU Munich to draw a precise line between genuine progress and digitalization hype.
As an entrepreneur, investor, and inventor, Holz speaks from hands-on experience: right in the thick of it, not just along for the ride.
Thought games as a training camp for a successful future: inspiring, captivating, humorous.

Yes: examples and focal points are tailored to the industry in advance with the organizer — here, for instance, to Artificial Intelligence, New Work and Digital Leadership.
Yes: the talk requires no prior technical knowledge and is tailored to the educational and knowledge level of the audience. Usually Holz joins in beforehand to get to know his listeners.
Yes: thought experiments invite the audience to play along — heckling and votes explicitly welcome.
Yes — and that something is courage: vivid stories like Walmart's Stone Age database fuel conversations that last well beyond the evening. Christoph Holz is deliberately optimistic — technology as a tool that strengthens the executive suite.
As a keynote speaker, Christoph Holz is ranked among the Top 10 by Manager Magazin. Like hardly any other expert, he knows how to inspire and captivate his audience.