Ethics by Design
Innovation management as the art of succeeding through responsible decisions.
Whoever designs a product makes decisions about people they'll never meet — and does so at a moment when no one yet knows the consequences: as long as an innovation is still shapeable, we know too little about it; by the time we know enough, it's long since out in the world. Christoph Holz shows how companies solve this contradiction as a craft: responsibility gets built into the design instead of retrofitted later. Drawing on inventions that thrilled their era and had to be corrected a century later, he makes visible how good decisions can be recognized before the market judges them. Ethics appears here not as a brake, but as what it truly is within a company: the ability to decide where no rule helps anymore — and to succeed precisely because of it.
