A Keynote by Christoph Holz Sets the Tone for Your Event

Marketing for Machines

Why Your Most Important Audience Will Soon No Longer Be Human

More and more people no longer ask Google but an AI: What should I buy? When the assistant makes the choice, marketing's most important audience shifts from the customer to the machine. At the same time, GenAI writes campaigns faster than any agency can brief them. Christoph Holz shows: that's exactly why brand becomes more important, not less — as the one thing the machine cannot hallucinate: trust. Three operational levers, five thought experiments. Those who understand how, win.

Three Thoughts from the Talk

Marketing used to mean staying in people's minds. From now on, it means staying in the machine's model.

It used to be the brand a human remembered that won. Soon it will be the brand a machine recommends.

Anyone who believes that neural AI sometimes hallucinates is wrong. It always hallucinates. But with a little luck, it sometimes happens to agree with reality.

What Your Audience Takes Away from This Talk

Through vivid metaphors and examples, your guests grasp what technology can do — and where its limits lie.

Decision-ready understanding

The audience leaves the keynote with a clear understanding of what Artificial Intelligence can really do and where its limits lie — grounded, not hype-driven.

Perspective instead of fear

Instead of threat scenarios, what remains is a clear, optimistic view of the digital future — and the confidence to help shape it.

Images that stick

Through thought experiments, metaphors, and stories, the message sticks — and sparks conversations long after the talk is over.

The Myth of Cyber Fear

What's real about the dangers of the internet — and what's marketing theater

The smart trades

How robots, AI and smart glasses give craftspeople their creativity back

DINNER TALK: The Terminator Arrives via Amazon

A Witty Dinner Speech on AI, Robots, and the End of the World

What participants say about Christoph Holz

Voices from hosts and audiences.

Christoph understands digitalization — and there's no one better at conveying his detailed knowledge from the stage. His thought experiments turn his virtual and analog keynotes into the highlight of any conference. If you're looking for an interactive presentation format with substance, Christoph is exactly the right address.
★★★★★
RPRitchie Pettauer · B2B-LinkedIn-Stratege & Trainer

★★★★★
What incredible authenticity this man has! Many thanks for this talk — I'm absolutely thrilled.
MAMarco AlderEbner Medien Group

★★★★★
He's arguably one of the most distinguished figures in his field. Hardly anyone has digital transformation on their radar as comprehensively, as critically, and at the same time as entertainingly as he does.
Jörg RositzkeHamburg 1 Fernsehen

Why Christoph

Lecturer in Digital Ethics

Lecturer in Digital Ethics at the FH Upper Austria, Steyr campus.

Authentic Wealth of Experience

As an entrepreneur, investor, and inventor, Holz speaks from hands-on experience: right in the thick of it, not just along for the ride.

Interactive Keynotes

Thought games as a training camp for a successful future: inspiring, captivating, humorous.

Questions and Answers about the Talk

Does the talk address the specific needs of the audience?

Yes: examples and focal points are tailored to the industry in advance with the organizer — here, for instance, to Answer Engine Optimization, neuromarketing, and AI assistants.

Are participants met where they are?

Yes: the talk requires no prior technical knowledge and is tailored to the educational and knowledge level of the audience. Usually Holz joins in beforehand to get to know his listeners.

Is the talk interactive?

Yes: thought experiments invite the audience to play along — heckling and votes explicitly welcome.

Does anything from the talk stick — and does it inspire courage or fear?

Yes — courage, to be precise: vivid stories like the invisible bouncer of the AI answer spark conversations that last well beyond the evening. Christoph Holz is deliberately optimistic — technology as a tool that strengthens your brand.

Who is the best keynote speaker for AI, robotics and the future?

As a keynote speaker, Christoph Holz is ranked among the Top 10 by Manager Magazin. Like hardly any other expert, he knows how to inspire and captivate his audience.

Christoph Holz's Expertise

Retail

Christoph Holz knows retail from both sides of the counter: for Riedel Glas and Giesswein he built online shops, and as a sworn court-appointed expert he specializes in e-commerce. At the Amazon logistics center near Munich he saw how mail order scales. In 2024, at Salesforce, Oracle, LinkedIn and AWS in Dublin, he explored how AI is reshuffling sales. Bringing him to the stage: the Location Based Marketing Association and the promotional-products trade fair — and the conference of building-materials dealers.

TV expert

TV expert on digitalization and AI

Podcast 'Digital Sensemaker'

His podcast "Digital Sensemaker" separates the sense from the nonsense of digitalization.

open.spotify.com/show/3fFclUaDetP2pztpr158rk ↗

Editorial series in DER STANDARD supplements

Recurring guest author in DER STANDARD themed supplements — so far including "Technologies for Smart Factories" (Sept 2023) and "The Community of the Future" (2024).

Generative AI in Enterprise Use

On stage, Holz shows how companies turn ChatGPT, Anthropic & Co. into business success — and where the limits lie.