A Keynote by Christoph Holz Sets the Tone for Your Event

UI on the Fly

UI on the Fly

When the individual user interface only comes into being the moment you open it.

Software was always a building. Fixed rooms, fixed paths, fixed buttons — and people learned the floor plan. Generative AI turns that around: the interface only comes into being the moment you open it. Built for this person, this task, this moment. Then it's gone again. Operation becomes an answer rather than an edifice. At last the software adapts to people, not people to the software.

The thought experiments ask what remains of a brand when no one sees its design anymore, whom you train when tomorrow the interface no longer exists, and who is liable for a button no human designed. And they explain why an eighty-year-old and a developer will use the same software in the future — yet never see the same screen.

Three Thoughts from the Talk

Marketing used to mean staying in people's minds. From now on, it means staying in the machine's model.

Thank God the AIs hallucinate. Because it forces us to still take responsibility. Responsibility, of course, is an imposition.

Industrialization means shaping people into consumers so they fit the products. Artificial intelligence reverses this process: everyone gets what fits them.

What Your Audience Takes Away from This Talk

Through vivid metaphors and examples, your guests grasp what technology can do — and where its limits lie.

01

Clarity on your next software investment

Your guests will recognize what belongs in interfaces going forward and what belongs in data, rules and rights.

02

A dividing line for IT and the business unit

What must stay hard-coded (process, compliance, brand) and what may be generated.

03

A vision of the future that inspires courage

Software that adapts to people is a chance for everyone who has so far been defeated by input forms.

Christoph Holz auf der Bühne
Giesswein — Webdesign und Magento-ShopSwarco/Futurit — FuturLED-Verkehrstechnik und Website-RedesignLocation Based Marketing AssociationADLER Lackfabrik — FachhandelsshopRed Bull — holzweg-Kunde

Why Christoph

A trained computer scientist and rocket scientist, he is a business angel, author — and a cyborg.

01

20 years of interface practice

with his digital agency holzweg he built interfaces for retail, industry and traffic technology long before machines generated them.

02

Lecturer in Usability

taught web and mobile usability at FH Kufstein.

03

Award-Winning Innovator

Innovation Award of the Province of Tyrol 2005, finalist for the Austrian State Prize for Innovation 2007, and finalist for the State Prize for Digital Solutions 2017.

Christoph Holz, lächelnd, mit blauer Fliege

Questions and Answers about the Talk

Is the talk technical or for decision-makers?

For decision-makers: it's about investments, responsibility and brand. Technology gets explained, not assumed.

Is our industry addressed?

Yes: the examples are tailored to the industry and audience in advance with the organizer; the structure stays, the cases change.

Is the talk interactive?

Yes: every thought experiment is an invitation to join in — heckling and votes explicitly welcome.

Does anything from the talk stick — and does it inspire courage or fear?

Courage: whoever has thought the development through to the end can shape it. Christoph Holz is deliberately optimistic.

Who is the best keynote speaker for AI, software and the future?

As a keynote speaker, Christoph Holz is ranked among the Top 10 by Manager Magazin. Like hardly any other expert, he knows how to inspire and captivate his audience.

Christoph Holz's Expertise

Teaching assignment FH Kufstein — Web & Mobile Usability

Teaching assignment FH Kufstein — Web & Mobile Usability

Holz began teaching 'Web & Mobile Usability' at FH Kufstein Tirol in 2012.

Giesswein — web design and Magento shop

New web design for the well-known Tyrolean slipper and textile manufacturer, plus functional extensions to the Magento shop system.

us.giesswein.com ↗
Staatspreis Digital Solutions 2017 — finalist

Staatspreis Digital Solutions 2017 — finalist

visalyze was a finalist at the very first Staatspreis Digital Solutions 2017 — with the project "Austrias Next President" (visualizing the Hofer-vs-Van-der-Bellen runoff as a daily online weather report).

christophholz.com/post/staatspreis-digitalisierung ↗
US patent application deontological AI — nslogic.ai

US patent application deontological AI — nslogic.ai

Holz is co-inventor of a patent for deontological AI, filed in the US in 2026, the successor to generative AI, which has proven to be a dead end.

RFID chip implanted

RFID chip implanted

Holz has carried an RFID chip under his skin since Cebit 2016.

Swarco/Futurit — FuturLED traffic technology and website redesign

For the Tyrolean traffic-technology group: FuturLED website for the market launch of optical LED signal transmitters — educating on the technology's advantages (operational safety, energy savings, LED vs. incandescent bulb lifespan) for system integrators, planners and municipalities; plus a website redesign concept.

swarco.com ↗
Lectureship in Digital Ethics, University of Applied Sciences

Lectureship in Digital Ethics, University of Applied Sciences

As a lecturer, Holz teaches Digital Ethics to aspiring engineers at the University of Applied Sciences Upper Austria. Ethics must not moralize with a wagging finger. As Ethics by Design, it has to be part of the development process from the very start.

Oberösterreichische Nachrichten: Digitalethiker Holz ↗
TV expert

TV expert

Christoph Holz is a sought-after TV expert on digitalization, AI and the future — whether in the studio or from his private home film studio — appearing on RTL, ServusTV, ProSieben, Sat.1, n-tv, WELT, Deutsche Welle, Hamburg1, ORF and CNBC, among others.

State Prize for Innovation 2007 — Nominee

State Prize for Innovation 2007 — Nominee

With 600 applicants for the State Prize for Innovation, Christoph Holz reached the finals with his video tolling solution for the Austrian motorway operator ASFINAG.

Generative AI in Enterprise Use

Generative AI in Enterprise Use

On stage, Holz shows how companies turn ChatGPT, Anthropic & Co. into business success — and where the limits lie.