
When the individual user interface only comes into being the moment you open it.
Software was always a building. Fixed rooms, fixed paths, fixed buttons — and people learned the floor plan. Generative AI turns that around: the interface only comes into being the moment you open it. Built for this person, this task, this moment. Then it's gone again. Operation becomes an answer rather than an edifice. At last the software adapts to people, not people to the software.
The thought experiments ask what remains of a brand when no one sees its design anymore, whom you train when tomorrow the interface no longer exists, and who is liable for a button no human designed. And they explain why an eighty-year-old and a developer will use the same software in the future — yet never see the same screen.
Marketing used to mean staying in people's minds. From now on, it means staying in the machine's model.
Thank God the AIs hallucinate. Because it forces us to still take responsibility. Responsibility, of course, is an imposition.
Industrialization means shaping people into consumers so they fit the products. Artificial intelligence reverses this process: everyone gets what fits them.
Through vivid metaphors and examples, your guests grasp what technology can do — and where its limits lie.
Your guests will recognize what belongs in interfaces going forward and what belongs in data, rules and rights.
What must stay hard-coded (process, compliance, brand) and what may be generated.
Software that adapts to people is a chance for everyone who has so far been defeated by input forms.

A trained computer scientist and rocket scientist, he is a business angel, author — and a cyborg.
with his digital agency holzweg he built interfaces for retail, industry and traffic technology long before machines generated them.
taught web and mobile usability at FH Kufstein.
Innovation Award of the Province of Tyrol 2005, finalist for the Austrian State Prize for Innovation 2007, and finalist for the State Prize for Digital Solutions 2017.

For decision-makers: it's about investments, responsibility and brand. Technology gets explained, not assumed.
Yes: the examples are tailored to the industry and audience in advance with the organizer; the structure stays, the cases change.
Yes: every thought experiment is an invitation to join in — heckling and votes explicitly welcome.
Courage: whoever has thought the development through to the end can shape it. Christoph Holz is deliberately optimistic.
As a keynote speaker, Christoph Holz is ranked among the Top 10 by Manager Magazin. Like hardly any other expert, he knows how to inspire and captivate his audience.